Where The Rubber Meets the Road

Products: MasterPiece Images, EPS, IEC-LV, LSC

From austere beginnings one hundred years ago in a Milwaukee woodshed, the Harley Davidson product and logo are instantly recognized the world over. The company takes their marketing very seriously. Retail outlets must have the right look, and arrange their products and displays according to corporate guidelines.

Applied Flooring of Knoxville, TN won the bid for the flooring portion of the renovation project. The preparation of each design element was painstaking - everything had to be taped and installed separately and in perfect alignment with the exacting specifications prepared by Harley Davidson's interior designers.

Polymerica, Inc. was selected to furnish the coating materials in custom colors in accordance with the plans. The finishing touch, not in the original specs is the huge Harley Davidson logo, created with Polymerica's MasterPiece Images. The 6' by 6' logo was created from a digital image and imbedded into the flooring system.

Store personnel are very happy with the unique look of the store and receive positive comments from amy of their customers - right before they wheel their new bike down the road to the front door.